Shimano still rules: What the 2026 WorldTour equipment grid really looks like

The WorldTour is the peak of cycling's sporting battlefield, but it is also the home of the battle for marketing dominance across the sport.

As we discussed in our deep dive interview with David Millar on the importance of WorldTour sponsorship for a brand like Factor, sponsoring a team can cost millions in pure cash alongside hundreds of bikes, groupsets, wheels or items of clothing.

It is a unique testing ground, though, putting gear to the most rigorous tests in the highest-stakes environment.

This year, we've seen some interesting shifts in the sponsorship pattern, most obviously the disappearance of Campagnolo from the WorldTour altogether. That's a departure from the early 2000s when Campagnolo was not only present, but dominant.

Below is our index of all the sponsors in the men's WorldTour, and we'll follow with a detailed version for the women's squads soon.

Much of the equipment choice is dictated by bike brands. Red Bull–BORA–hansgrohe and Soudal Quick-Step are locked into full Specialized/Roval/tyre ecosystems, Decathlon-CMA CGM run Van Rysel from head to toe, and Lidl–Trek (Trek/Bontrager) and Jayco–AlUla (Giant/Cadex) follow similar “system bike” logic.

Tyres are heavily dominated by Continental and Vittoria, with Specialized squads using in-house rubber, and Pirelli and Michelin supplying the remaining outliers.

World Tour Team Equipment

Team	Bike	Clothing	Wheels	Groupset	Tyres
Alpecin-Premier Tech	Canyon	Kalas	Shimano	Shimano	Pirelli
Bahrain Victorious	Bianchi	Alé	Vision	Shimano	Continental
Decathlon-CMA CGM	Van Rysel	Van Rysel	Swiss Side	SRAM	Continental
EF Education-EasyPost	Cannondale	Assos	Vision	SRAM	Vittoria
Groupama-FDJ	Wilier	Bioracer	Miche	Shimano	Continental
Ineos Grenadiers	Pinarello	Gobik	Scope	Shimano	Continental
Jayco AlUla	Giant	MAAP	CADEX	Shimano	Vittoria
Lidl-Trek	Trek	Santini	Bontrager	SRAM	Pirelli
Lotto Intermarché	Orbea	Vermarc	Oquo	Shimano	Vittoria
Movistar Team	Canyon	Gobik	Zipp	SRAM	Continental
NSN Cycling	Scott	Ekoi	Zipp	SRAM	Continental
Picnic PostNL	Lapierre	Nalini	Ursus	Shimano	Michelin
Red Bull-Bora-Hansgrohe	Specialized	Specialized	Roval	SRAM	Specialized
Soudal-QuickStep	Specialized	Castelli	Roval	Shimano	Specialized
UAE Team Emirates	Colnago	PISSEI	ENVE	Shimano	Continental
Uno-X Mobility	Ridley	Fusion	DT Swiss	SRAM	Continental
Visma-Lease a Bike	Cervélo	Nimbl	Reserve	SRAM	Vittoria
XDS Astana	X-Lab	Ekoï	Vision	Shimano	Continental

Inconspicuous though it may be, one of the biggest trends to watch in the years to come will be the expansion of Chinese brands in the WorldTour. For now it's limited to X-Lab, which also sponsors women's team Laboral Kutxa-Euskadi.

With the season ahead, we'll see how the marketing investments of the major brands pay off.

Cover image credit: Pauline Ballet