Cookie Policy

Effective Date: November 19, 2025

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.

Cookies typically contain:

  • The name of the website they come from
  • How long they will stay on your device
  • A unique identifier (usually a random number)

How We Use Cookies

Velora Digital Limited uses cookies on veloracycling.com to:

  • Ensure the Site functions properly
  • Remember your cookie preferences
  • Understand how visitors use our Site
  • Improve your browsing experience

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for the Site to function and cannot be switched off. They are usually only set in response to actions you make, such as setting your privacy preferences or filling in forms.

Examples:

  • Session cookies that remember your preferences during your visit
  • Cookie consent cookies that remember your cookie choices
  • Security cookies that help keep the Site secure

Duration: Session cookies (deleted when you close your browser) or up to 12 months

Legal basis: These cookies are necessary for the Site to function (legitimate interest)

2. Analytics Cookies

We use Google Analytics 4 to help us understand how visitors use our Site. This helps us improve the Site and provide better content.

What they collect:

  • Pages you visit
  • How long you spend on each page
  • How you arrived at our Site
  • What device and browser you're using
  • General location (country/city level, not precise location)
  • Anonymised IP address

Cookies used:

  • _ga - Distinguishes unique users (expires after 2 years)
  • _ga_* - Maintains session state (expires after 2 years)
  • _gid - Distinguishes unique users (expires after 24 hours)

Third party: Google LLC

Privacy controls: We have configured Google Analytics to:

  • Anonymise IP addresses
  • Not share data with Google for advertising purposes
  • Respect your privacy preferences

Duration: Up to 2 years

Legal basis: Consent (you can opt out at any time)

You can learn more about Google Analytics cookies here: https://developers.google.com/analytics/devguides/collection/ga4/cookies-user-id

3. Advertising Cookies (Future)

Note: We do not currently use advertising cookies. This section will apply when we introduce advertising.

When we introduce advertising, we will use cookies to:

  • Show you relevant advertisements
  • Measure how effective our ads are
  • Prevent the same ad from appearing too many times
  • Understand which ads lead to conversions

Our advertising partners may set their own cookies to track your browsing across different websites to build an advertising profile.

You will be able to:

  • Accept or reject advertising cookies through our consent banner
  • Change your preferences at any time
  • See a full list of advertising partners in our consent manager

Third-Party Cookies

Some cookies on our Site are set by third-party services we use:

Current Third Parties:

  • Google Analytics 4 - Web analytics (described above)

Future Third Parties:

When we introduce advertising, cookies may also be set by:

  • Advertising networks and exchanges
  • Supply-side platforms (SSPs)
  • Demand-side platforms (DSPs)
  • Ad measurement providers

We do not control these third-party cookies. Please check the relevant third-party websites for more information about their cookies and how to manage them.

How Long Do Cookies Last?

Cookies can be:

Session cookies: Temporary cookies that are deleted when you close your browser

Persistent cookies: Cookies that remain on your device for a set period or until you delete them

Our cookies last for varying periods:

  • Session cookies: Until you close your browser
  • Analytics cookies: Up to 2 years
  • Consent cookies: Up to 12 months

Managing Your Cookie Preferences

Through Our Consent Banner

When you first visit our Site, you'll see a cookie consent banner. You can:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your preferences

You can change your cookie preferences at any time by:

  • Clicking the "Cookie Settings" link in our footer
  • Clicking the cookie icon (if displayed on our Site)

Through Your Browser

You can also control cookies through your browser settings. Most browsers allow you to:

  • See what cookies are stored
  • Delete cookies
  • Block cookies from specific sites
  • Block all cookies
  • Delete all cookies when you close your browser

How to manage cookies in popular browsers:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

Please note that blocking all cookies may affect the functionality of our Site and many other websites.

Do Not Track

Some browsers have a "Do Not Track" (DNT) feature that tells websites you don't want your browsing tracked. Our Site respects DNT signals where technically possible.

Opt Out of Google Analytics

You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Cookies and Personal Data

Some cookies may contain personal data, particularly if you're logged into our Site or have provided information through forms.

Any personal data collected through cookies is handled in accordance with our Privacy Policy and applicable data protection laws (UK GDPR and Data Protection Act 2018).

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in the cookies we use
  • Changes in cookie regulations
  • New features on our Site
  • Feedback from users

When we make significant changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Notify you through our cookie consent banner
  • Ask for your consent again if required by law

Contact Us

If you have any questions about our use of cookies, please contact us:

Velora Digital Limited
Email: contact@veloracycling.com
Address: Capital Office LTD 124 City Road, London, EC1V 2NX

For specific data protection queries:
Email: contact@veloracycling.com

More Information About Cookies

To learn more about cookies and how they're used, visit:

Velora Digital Limited
Registered in England and Wales
Company Number: 16737640
Registered Office: Capital Office LTD 124 City Road, London, EC1V 2NX