Privacy Policy

Velora Digital Limited ("we", "us", or "our") operates veloracycling.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide

When you interact with our Site, we may collect:

• Email addresses (if you subscribe to our newsletter)
• Name and contact details (if you contact us)
• Any other information you choose to provide

Information Automatically Collected

When you visit our Site, we automatically collect certain information about your device, including:

• Browser type and version
• Operating system
• IP address (anonymised)
• General location (country/city level)
• Pages visited and time spent on each page
• Referring website
• Device type (mobile, tablet, desktop)

How We Use Your Information

We use the information we collect to:

• Operate and maintain our Site
• Understand how visitors use our Site
• Improve our content and user experience
• Communicate with you (if you've subscribed to our newsletter)
• Detect and prevent technical issues
• Comply with legal obligations

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit our Site. They help us provide you with a better experience and understand how our Site is used.

Essential Cookies

These cookies are necessary for the Site to function properly. They include:

• Session cookies
• Cookie consent preferences
• Security cookies

These cannot be disabled as they are essential for the Site to work.

Analytics Cookies

We use Google Analytics 4 to understand how visitors use our Site. Google Analytics collects information such as:

• How often users visit the Site
• What pages they visit and in what order
• How long they stay on each page
• General demographic information

Google Analytics uses cookies to track this information. We have configured Google Analytics to:

• Anonymise IP addresses
• Respect Do Not Track signals where possible
• Not share data with other Google services for advertising purposes

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Advertising Cookies (When Available)

Note: We do not currently serve advertisements, but plan to in the future.

When we introduce advertising, we will use programmatic advertising networks to display ads on our Site. These may include:

• Display ads
• Sponsored content
• Video ads

Our advertising partners may use cookies and similar technologies to:

• Deliver relevant advertisements based on your browsing activity
• Measure ad performance
• Prevent the same ad from being shown repeatedly
• Build advertising profiles

You will be able to manage your advertising cookie preferences through our consent banner. We will update this policy before introducing advertising.

Managing Cookies

You can manage your cookie preferences at any time by:

• Clicking the cookie settings link in our footer
• Adjusting your browser settings to refuse cookies
• Using the "Do Not Track" feature in your browser

Please note that disabling cookies may affect the functionality of our Site.

Affiliate Marketing

We participate in affiliate marketing programs, including Awin and other networks. When you click on affiliate links and make a purchase, we may earn a commission at no additional cost to you.

Affiliate links may include tracking parameters to attribute sales to our Site. This tracking is handled by the affiliate networks and merchant partners, not directly by us.

Our affiliate partnerships do not influence our editorial content. We maintain editorial independence and only recommend products and services we believe will be valuable to our readers.

Third-Party Services

Google Analytics 4

We use Google Analytics 4 to collect and analyse information about how visitors use our Site. Google processes this data on our behalf according to our instructions and their own privacy policy.

For more information about how Google uses data, visit: https://policies.google.com/privacy

Future Third-Party Services

When we introduce programmatic advertising, we may work with additional third-party services including:

• Supply-side platforms (SSPs)
• Ad exchanges
• Demand-side platforms (DSPs)
• Measurement and verification partners

We will update this policy to reflect any new third-party relationships before they are implemented.

Data Sharing and Disclosure

We do not sell your personal information to third parties.

We may share your information with:

• Service providers: Companies that help us operate our Site (e.g., hosting providers, analytics providers)
• Advertising partners: When we introduce advertising, we may share limited information with advertising networks (as described above)
• Legal requirements: When required by law or to protect our rights
• Business transfers: In the event of a merger, acquisition, or sale of assets

All service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Your Rights Under GDPR and UK Data Protection Law

If you are located in the UK or European Economic Area, you have the following rights:

• Right of access: You can request a copy of the personal data we hold about you
• Right to rectification: You can ask us to correct inaccurate data
• Right to erasure: You can request that we delete your data
• Right to restrict processing: You can ask us to limit how we use your data
• Right to data portability: You can request your data in a portable format
• Right to object: You can object to certain types of processing
• Right to withdraw consent: You can withdraw consent for data processing at any time

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain your information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Analytics data: Retained for 26 months (Google Analytics 4 default)
• Newsletter subscriptions: Until you unsubscribe
• Contact form submissions: Deleted after resolving your inquiry

International Data Transfers

Our Site is hosted in [specify location]. When you access our Site, your information may be transferred to and processed in countries outside your country of residence.

We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards, such as:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by relevant authorities
• Other legally approved transfer mechanisms

Children's Privacy

Our Site is accessible to visitors of all ages, including children and young people interested in cycling. However, we do not knowingly collect personal information from children under the age of 13 without parental consent.

If you are under 13, please do not submit any personal information through our Site without your parent or guardian's permission. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete that information.

For visitors aged 13-15, we recommend discussing your online activity with a parent or guardian.

Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals websites you visit that you do not want your online activity tracked. Our Site respects DNT signals where technically feasible.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last updated" date at the top of this policy
• Sending an email to newsletter subscribers (for significant changes)

We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Velora Digital Limited
Email: contact@veloracycling.com
Address: Capital Office LTD 124 City Road, London, EC1V 2NX

For data protection queries specifically, you can contact:
Email: contact@veloracycling.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority:

• Website: https://ico.org.uk
• Phone: 0303 123 1113

Legal Basis for Processing (GDPR)

We process your personal data under the following legal bases:

• Consent: When you accept cookies or subscribe to our newsletter
• Legitimate interests: To operate our Site, improve our services, and understand our audience
• Legal obligation: When required to comply with the law
• Contract: To provide services you've requested

You have the right to withdraw consent at any time where we rely on consent as the legal basis for processing.

Velora Digital Limited
Registered in England and Wales
Company Number: 16737640
Registered Office: Capital Office LTD 124 City Road, London, EC1V 2NX