In late November 2025, NSN Cycling announced the rebrand and new identity a radically different look for its debut 2026 WorldTour season, unveiling a Barcelona‑inspired patchwork kit that doubles as a visual full stop on the Israel–Premier Tech era.
The jersey, presented via the team’s website and social channels, is described by the squad as “a design made to stand out”. It mixes asymmetric blocks of bright blue, orange and pink with sharp geometric lines “reminiscent of contemporary BCN”, nodding to the team’s new base in Barcelona. Darker shorts anchor the look, with the overall effect closer to a streetwear collaboration than a traditional WorldTour uniform.
Designed by Belgian creative Stijn Dossche of style.design and manufactured by long‑time apparel partner Ekoï, the kit also carries a deliberate cultural flourish. NSN says it “features hints of the Rwanda Imigongo artform” in reference to its Racing for Change project in Africa, which includes the Bugesera “Field of Dreams” cycling complex. The team highlights that riders from 15 different countries will wear the colours in 2026, using the collage aesthetic to underline that global spread.
Picture credit: Chris Auld/ NSN Cycling
New kit, new name, new story
The launch caps one of the sport’s most dramatic recent rebrands. After a 2025 season marked by protests and mounting sponsor unease around its national framing, Israel–Premier Tech formally reconstituted as NSN Cycling under an NSN–Stoneweg ownership structure, taking a Swiss licence while shifting its operational heart to Barcelona.
Premier Tech departed in the process, later sponsoring the French team St. Michel-Preference Home-Auber93 as we reported in our coverage of that long‑term deal, before announcing title-sponsorship of Alpecin-Premier Tech. NSN, backed by the Never Say Never sports and entertainment group associated with Andrés Iniesta, has since rebuilt its commercial slate, including a confirmed switch to Scott bikes from 2026.
Within that context, the kit functions as more than just new clothes. Where the previous Israel–Premier Tech designs were relatively conservative, the NSN palette is intentionally high‑impact, aiming to reset how fans, broadcasters and potential partners see the squad after a politically charged year.
The team’s new look will first line up at race speed on 20 January 2026 at the Tour Down Under, where the patchwork jersey should be easy to pick out from the helicopter shots as NSN’s new chapter begins in earnest.
