'Fresh twist on a fan favourite' as Lidl–Trek unveil 2026 kit

'Fresh twist on a fan favourite' as Lidl–Trek unveil 2026 kit

Deep blue, louder red and new tech sponsors define Lidl–Trek’s 2026 look, with Santini back on board and replica kits set to hit the Trek Race Shop in December.

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Lidl–Trek have unveiled their 2026 team kit, calling it a “fresh twist on a fan favourite” as the WorldTour squad leans further into its high‑impact block design with more red and new tech‑driven sponsors.

Released on 11 December via the team’s social accounts and Trek Race Shop, the Santini‑made kit will again be worn across the men’s, women’s and development teams, with replica jerseys and fan gear due on sale from 18 December.

Lidl-Trek's 2026 kit

The jersey keeps the deep blue Lidl torso as its anchor, but amplifies the asymmetry that defined the 2025 look.

Dark navy shorts complete the set, with a clean layout: a large white Trek wordmark on one thigh. Matte, aero-fit fabrics and laser‑cut grippers underline that this is a race kit first, billboard second.

Lidl-Trek 2026 kit

New partners are conspicuous in the design. ServiceNow, billed as the team’s Official AI Partner, takes a prime spot on the abdomen and shorts, while Gatorade appears on subtle jersey details and on white race socks, extending the commercial story from torso to toes.

In a WorldTour already tilting towards bolder, more corporate palettes, seen too in Decathlon–CMA CGM’s teased red reset, Lidl–Trek’s latest evolution looks designed to stay unmistakable in the bunch and on supermarket shelves alike.

Image credits - Lidl-Trek/ Sean Hardy

Peter

Peter is the editor of Velora and oversees Velora’s editorial strategy and content standards, bringing nearly 20 years of cycling journalism to the site. He was editor of Cyclingnews from 2022, introducing its digital membership strategy and expanding its content pillars. Before that he was digital editor at Rouleur and Cyclist, having joined Cyclist in 2012 after freelance work for titles including The Times and The Telegraph. He has reported from Grand Tours and WorldTour races, and previously represented Great Britain as a rower.

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