Premier Tech has signed a two‑year partnership with the St‑Michel–Preference Home–Auber 93 structure, committing support to both the men’s UCI Continental team and the women’s UCI ProTeam.
The deal was announced on Tuesday, less than two weeks after the Canadian company ended its arrangement with Israel–Premier Tech. DirectVelo first reported the agreement and carried the club’s reaction, with deputy general manager Charlie Nerzic calling it “an important milestone” for the historic Paris‑banlieue outfit.
According to DirectVelo, Premier Tech branding will appear across the Auber 93 ecosystem from 2026, covering the professional squads and development teams. Precise financial terms were not disclosed, and the parties have yet to confirm whether the team name will formally incorporate Premier Tech. Nerzic said the partners “share the same vision: that of mixed and open cycling, driven by the diversity of talents,” underscoring a stated emphasis on the women’s program and on building a pathway for Canadian riders, with three elite Canadian riders set to join the team (Alison Jackson, Simone Boilard and Clara Émond).
The timing and target of the sponsorship are both intriguing. Earlier in November, Premier Tech walked away from Israel–Premier Tech, saying the original rationale for its engagement had been overshadowed to the point of being untenable in the current context.
In the immediate aftermath, multiple WorldTour teams, including INEOS Grenadiers and Alpecin–Deceuninck, were linked with the company in exploratory talks. Instead, Premier Tech has opted for a development‑first structure that operates below the WorldTour, aligning with its long‑voiced ambition to support Québec and Canadian talent and the broader growth of the sport.
Auber 93, based in Aubervilliers in Seine‑Saint‑Denis, is one of French cycling’s enduring community clubs. Founded in 1994, the organisation built its reputation on developing riders while surviving on what long‑time manager Stéphane Javalet famously described as “ric‑rac” budgets, a resourcefulness chronicled by the local authority’s profile of the man who led the team for three decades.
The women’s squad competes at UCI Women’s ProTeam level, while the men race at UCI Continental level. In recent seasons the club has pushed to expand its resources, with Le Parisien charting a budget uptick and ambitions to step up race calendars.
For Premier Tech, the Auber 93 alliance represents a clear pivot. Rather than return immediately to the WorldTour with a headline partnership, the company is inserting itself into a club model that integrates grassroots activity, development teams and professional squads under one roof.
What is clear is that the injection of a multinational backer into Auber 93 should materially strengthen a structure that has long squeezed maximum value from minimal means.
As rosters are finalised and invitations for 2026 calendars take shape, attention will turn to how far the new resources can move Auber 93 up the competitive ladder.
